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Listen to 'This Is a Life' now

February 13, 1960 Frank Sinatra launched his own record label, Reprise Records, in order to allow more artistic freedom for his own recordings. Hence, he garnered the nickname “The Chairman of the Board.” One of the label’s founding principles under Sinatra’s leadership was that each artist would have full creative freedom, and at some point complete ownership of their work. Reprise later became the...